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Triple V (San Diego, CA)

Social Media Specialist

(January 2023 – Present)

 

Responsibilities:

  • Film, edit, and publish engaging videos targeted to the Triple V audience that align with the organization's social media policy.

  • Manage the organization's YouTube channel, Instagram and Tik Tok.

  • Develop a successful strategy to increase followers and promote the organization

  • Provide detailed reports to the funders and the board of directors with respect to the organization's progress.

  • Stay current with trends and different social media guidelines.​

Education

Universidad Pontificia Bolivariana

Experience

Contractor: Content Creator.

(March 2018 – Present)

 

Responsibilities:

  • Orchestrated and supported successful social media campaigns, resulting in a 3% increase in engagement for the business's +1.1M followers on Instagram.

  • Identified and partnered with regional fashion influencers to elevate brand presence and content creation.

  • Developed and executed a detailed weekly social media content calendar, ensuring consistent engagement across platforms.

  • Produced relevant content and facilitated ongoing community engagement on Instagram and TikTok.

  • Evaluated social trends and topics to create timely, relevant paid and organic content.

Freedom Church (Fort Worth- TX)

Social media specialist- Part time job-

(August 2022 - December 2022)

 

Responsibilities

  • Record, edit, and upload content for church on Instagram and Facebook accounts.

  • Assist the creative team with the design of promotional materials.

  • Research church-related topics so we are able to use social media to engage and promote church initiatives.

 

SBQ Store

Content Creator & Social Media Manager

(Jan 2021- June 2022)

 

Responsibilities​

  • Oversaw and assisted with the planning and execution of different social media campaigns, resulting in 3% engagement increase for the business’ +1,1M-followers Instagram account.  

  •  Identified and reached out to key regional influencers in the fashion industry for brand promotion and content creation.

  • Created and executed a weekly social media content calendar with creative referents to ensure one reel published per day.

  • Produced relevant content as well as managed ongoing conversation to engage, convert, and improve brand awareness across Instagram and Tik Tok.

  •  Evaluated social networks, new trends and trending topics in order to make paid and organic content that remained relevant every week.

Interacción Agencia

Intern: Creative copywriter.

(June 2020 – Dec 2020)

 

  • Responsibilities

  • Wrote corporate literature, press materials, captions for Instagram and Tik Tok , and newsletters to develop brand awareness.

  • Presented clients with unique copy options that communicate value based on overall marketing objectives.

  • Developed high-Impact social media strategies helping to improve reach, engagement and other aspects of online presence.

  • Routinely generated creative ideas for the optimization of digital strategies and developed tools to support the sales team.

  • Brainstormed, researched, and analyzed topics for business and brand developments.

Bachelor's degree Advertising.

Academic Exchange (Six months)

Marketing.

IADE - Universidade Europeia

Special Skills
  • Shooting, editing and posting videos skills

  • Photography knowledge

  • Googles Ads

  • Facebook Ads

  • Digital Marketing & Content Strategy

  • Instagram

  • YouTube

  •  Tik Tok

  •  Adobe Creative Suite

  • Premiere Pro

  • Illustrator

Certifications
Languages
  • English (Professional working proficiency)

  • Spanish (Professional proficiency) 

  • Portuguese (Elementary proficency)

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